You need to go for a packaging design that shall be interesting and impressive on your target market. You need it to be bold enough to catch their attention when they are out shopping. You need to do so if they are to consider buying your products.
You need it to have images that speak of what you wish them to understand. The choice of words and images needs to complement each other. This also affects how attractive the package looks.
You need to be conversant with all sections where the package shall be placed. This affects your choice of package design. This dimensions go hand in hand with where it shall be placed, and which sections the package design shall focus most on. It needs to have a solid placement, with a strong base of support, or a firm place from which it shall be hung.
The size of the package is another consideration. You need it to be large enough for what you shall keep in it. You should not have it either too big or too small, as that shall look terrible.
The package design should place the brand name and logo in the middle of it all. You want the association with the attractiveness of the package to be unmistakable. You need it to also house all relevant product info, in the back.
You need to also take time on the message the package delivers. The info written on it shall affect the decisions clients have to make about the product. You need a proper selling language on what is written on the package.
You then need a clean and concise package design. You need it not to be full of clutter, but to make efficient use of space. The choice of colors and font sizes matter here. You need each item to look in place.
You also, need to pay attention to the shape. We now have more designs leaning towards custom package shape designs, not the normal rectangles and squares that were there before. This makes it easier for your products to stand out from the rest on the display shelves.
You need to also think of what a customer would expect from a good package design. Such a perspective shall enable you to get to a design that rhymes with them perfectly. Those meant for younger crowds need to be bold, colorful and with bright graphics. As their tastes change frequently, so should the designs you adopt.
This makes it even more important to work with a packaging design company that shall know how to connect with the clients well. You need them to keep high regard for quality packaging over other qualities. You need them to also share some great design ideas with you.